Lighting’s Louis Vuitton, Series 4 Campaign

The lines between reality and virtual reality are starting to become more and more blurred as we head into 2016. A great way to kick this off was the release of the Louis Vuitton, Series 4 campaign and its new star, Final Fantasy XIII’s  Lighting. With the coming virtual reality headsets such as oculus allowing us to enter a virtual world, Lightning has left her world to join ours.

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In Japan, hologram stars are huge, and using characters for marketing instead of real people even more so. To see this mindset being adapted in the Western world is so refreshing. A world renowned fashion house such a Louis Vuitton, tapping into a market where the subject of the campaign is not an unreachable beauty standard, or emaciated model, is a sign of better things to come.

Vuitton creative director Nicolas Ghesquière has said “Lightning is the perfect avatar for a global, heroic woman and for a world where social networks and communications are now seamlessly woven into our life.” She may be a character in a game, but she is a better role model for women today.

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While some die hard Final Fantasy fans may feel a slight betrayal that Square Enix has allowed their beloved hero to become the new face of Louis Vuitton The Series 4 campaign, we can’t help but be excited by the prospect and all the new doors this ill open, for the gaming community and game developers.

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